With personal time at a premium, I no longer go to my favorite web pages to know what's going on, I let the web pages come to me with Google Reader. For me this has replaced traditional newspaper and magazine subscriptions and many of my internet "favorites" on my web browser. With Google Reader, when any of my sites change or update, it shows up on a single web page.
Here at Upic, I track news articles and social media mentions of both "United Way" and "Upic Solutions". Earlier this week, I was able to pass along a service compliant that was posted on Twitter to a United Way in South Carolina just by seeing it pop up in Google Reader.
Overall, this is a BIG time saver for me, allowing me to focus on the most relevant news and social media postings without having to visit multiple websites or publications. Below are two You Tube videos that describe the benefits of Google's reader technology.
Google Reader in Plain English
Getting Started with Google Reader