Rochester NY is unique in all of the United Way because it runs a spring public campaign which is kicking off this month. Just in time for the Rochester kickoff is this Blog post from a local ministry group seeking designated giving by promoting step by step instructions and linking to the United Way website for a designation card.
Over the years, I've seen neighboring United Ways post these same types of instructions on their websites trying to get people to designate their gifts back home.
With the advent of Web 2.0's many free tools (blogs, social networking, etc) anyone can post a pledge form onto the web and campaign among their social connections to promote their cause and potentially damage the unrestricted giving that United Ways need to fulfill community priorities.
In the past, I've felt it unwise to post pledge cards online. Now, I'm not so sure. Comments?
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