Monitoring your organization's online reputation is more challenging than ever before with the hundreds of new Web 2.0/social media tools now on the scene.
This week, we started monitoring "United Way" and "Upic Solutions" mentions on the web and in blogs using several of the free tools mentioned in this article from last year.
As we started monitoring Twitter feeds, we were surprised with the number of tweets coming from United Way board meetings, including this one in Charlotte earlier this week. If you would like email alerts of Twitter feeds, we really like this free service as well.
Listening to the blogosphere is more important than ever and you can do it easily with Web 2.0 and social media.