Tuesday, December 23, 2008

United Ways responding to the economy

United Ways are responding in new and creative ways to drive more assistance to families in need throughout the nation, by increasing fundraising, decreasing costs and providing more direct assistance.

In previous posts we've introduced new micro-campaigns which ask for small gifts from residents and their friends via social media like You Tube.

Yesterday, the United Way of the National Capital Area (Washington, DC region) announced that they were cutting their fundraising fees by 50% to recipient organizations who participate in their fundraising campaign. The net effect of this move is an immediate $1.5 million in program funding for their region.

Interim CEO, Angela Woods reports that these fees will be offset by a prudent use of reserves, increased organizational efficiencies and aggressive expansion into new campaign markets. UWNCA is looking to Upic as a possible strategic partner to assist in this endeavor for 2009 and beyond.

Finally, the United Way of Greater Cincinnati updated their "Where to Turn Guide" with a focus on resources people need when facing unemployment, including legal services, consumer credit counseling and public assistance.

Tough times call for bold action in all three areas. As we discover more of these innovative ideas, we will share them with you.

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