Minneapolis provided an update today on their Give5Now campaign.
"Give5Now was born organically in response to feedback we’d been hearing from donors, media, etc (I know times are tough, and I wish there was something bite-sized I could do to respond). So, we...put up a very simple website and created the referral tool that you saw if you gave. In all, we spent probably 10-12 hours in development and then another 25-30 in promotion (setting up facebook cause, twittering, preparing staff and volunteer email template."
"We raised just over $18,000 online and got a $20,000 check from a random donor. Of the 900+ donors, over 80% were new to United Way (or at least not in our database as current donors). 1 in 4 people that viewed the video on the www.give5now.org website proceeded to give a gift, and the average gift was a little over $20. More importantly, we got picked up by all 4 major newscasts locally, were written up in both dailies and had 3 radio stations talk about the campaign."
--Andy Goldman-Gray, United Way Twin Cities
For less than 40 hours of work, United Way Twin Cities gained almost $40,000 in donations and increased their public profile as a responsive, engaged organization.
We are also tracking similar United Way efforts and will post their results here as they become available.