Friday, October 3, 2008

Power of Social Media: Comcast video

Just for fun....Google the word "Comcast". The 9th most popular entry? A "YouTube" video of a Comcast technician sleeping on my couch. The Comcast technician fell asleep waiting for their help desk to pick up the call. Their service was forever immortalized through the use of social media.

"This is why social media is so important," Charlene Li, co-author of Groundswell said, "this YouTube video recorded by 'Brian' resulted in the Comcast brand going down the toilet. You must understand that the power is now in the hands of consumers."

Source: Social Media for Business-Who's Doing It Well & How

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